Top 5 Beauty Retail Apps on iOS in Austria: Q3 2024 Performance

In the third quarter of 2024, the top beauty retail applications on iOS in Austria exhibited diverse trends in downloads and active users. Data from Sensor Tower provides valuable insights into these trends, showcasing the performance of five leading apps: Mein dm, BIPA Österreich, Douglas - Parfüm & Kosmetik, Notino: profumi e cosmetici, and Rituals Home & Body Cosmetics.

Mein dm experienced a notable spike in weekly downloads, peaking at approximately 15.5K in the last week of August. Weekly active users also saw a significant increase, reaching around 41.7K at the same time. Despite the fluctuations, the app maintained a consistent user base, closing the quarter with about 31.6K active users.

BIPA Österreich saw its weekly downloads surge to 5.7K in mid-August, after which the numbers gradually declined, ending the quarter with approximately 1.5K downloads. Unfortunately, data on weekly active users for this app was not available.

Douglas - Parfüm & Kosmetik maintained a relatively steady download rate throughout the quarter, with minor fluctuations. Downloads peaked at 1.7K in late September. Weekly active users remained stable, with a slight increase towards the end of the quarter, reaching about 8.7K.

Notino: profumi e cosmetici showed a varied performance with weekly downloads peaking at 2.1K in early July. The app's active users count fluctuated but ended the quarter on a positive note, rising to around 6.5K.

Finally, Rituals Home & Body Cosmetics experienced a substantial increase in downloads, reaching a high of 3.3K in early September. The app's active user base also grew significantly, peaking at approximately 5.3K in the same period.

For more detailed insights and data on app performance, visit Sensor Tower's platform.